Doing business in a simple way.

Through feeling.

Telling real stories.

How you deal with difficult situations determine the success of your business.


Emotions and experience change people. Facts can’t do that. Facts only function because of the feeling it solicits.

To move your business forward, change the experience your customer has.

Do something that might not work.



Innovate through your willingness to fail.

What is your answer to the Question “Why am I doing this?”